Ultra fast-fashion brand Shein currently has over 600,000 items available for sale on their website, with some selling for as little as $1.00. Almost all mainstream clothing companies follow a fast fashion business model, producing inexpensive clothing that prioritises rapidly … Continue reading
Tag: Fashion
Dior’s Mumbai Runway Show: Soft Power and Cultural Outreach
According to the Oxford dictionary, soft power is a persuasive approach to international relations, typically involving the use of economic or cultural influence. In recent times, fashion shows have become an important avenue for exercising soft power, and the latest … Continue reading
How fast fashion has become rebranded as ‘conscious fashion’
In recent years, fast fashion has become synonymous as the antithesis to sustainability, fair work practices, and the environmental movement— and for good reason. The manufacturing process has raised moral and ethical concerns as it includes exporting garment production to … Continue reading