Dans le cadre de sa vision du “rêve chinois”, le président Xi Jinping aspire au “renouveau du peuple chinois” et met ainsi l’accent sur l’utilisation du soft power, favorisant la diffusion de la culture chinoise à travers le … Continue reading
Tag: soft power
Diplomacy, Deception, and Elizabeth Holmes: The Theranos Scandals as a Lesson in International Politics.
In the hallowed halls of Silicon Valley, Elizabeth Holmes emerged as a prodigy. Young and charismatic, she harboured a vision that promised to revolutionize healthcare and became the face of innovation with her start-up, Theranos. The company’s meteoric rise … Continue reading
Dior’s Mumbai Runway Show: Soft Power and Cultural Outreach
According to the Oxford dictionary, soft power is a persuasive approach to international relations, typically involving the use of economic or cultural influence. In recent times, fashion shows have become an important avenue for exercising soft power, and the latest … Continue reading